WHERE GOES VR AFTER SUNDANCE FILM FEST?
For the last few years, virtual reality has evolved into a major feature at the iconic Sundance Film Festival; however, some industry experts are wondering what’s next for VR films. While the industry has embraced 360-degree filmmaking as an art, evidence of the potential for significant revenue streams from the technology is lacking. Chris Milk and Aaron Koblin, cofounders of VR studio Within, see a future in VR, AI, and AR where the technology serves more as transmission tools, “not something that you just see in amusements parks or film festivals.”