{"id":613,"date":"2020-04-24T19:03:52","date_gmt":"2020-04-24T19:03:52","guid":{"rendered":"https:\/\/vrobserver.wpengine.com\/?p=613"},"modified":"2021-11-20T10:35:39","modified_gmt":"2021-11-20T18:35:39","slug":"the-uncertain-future-of-magic-leap","status":"publish","type":"post","link":"https:\/\/virtualrealityobserver.com\/the-uncertain-future-of-magic-leap\/","title":{"rendered":"The Uncertain Future of Magic Leap"},"content":{"rendered":"\n<p>In a move deemed not at all surprising to many industry pundits, Magic Leap, who led the charge to bring Augmented Reality (or Spatial Computing) to consumers everywhere, laid off roughly 1000 employees in a recent restructuring. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" data-src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1.jpg\" alt=\"Magic Leap Goggles\" class=\"wp-image-618 lazyload\" data-srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1.jpg 600w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1-300x169.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1.jpg\" alt=\"Magic Leap Goggles\" class=\"wp-image-618\" srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1.jpg 600w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_leapone-1-300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><figcaption>Image: (Magic Leap 1)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1000 Difficult Decisions<\/h2>\n\n\n\n<p>The Florida-based company <a href=\"https:\/\/www.magicleap.com\/en-us\/news\/news\/charting-a-new-course\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">announced<\/a> this week that it will \u201cdecrease investments in areas where the market has been slower to develop,\u201d and confirmed that it will cease consumer-aimed efforts and instead focus entirely on enterprise and industrial markets. <\/p>\n\n\n\n<p>CEO Rony Abovtiz made the \u201cdifficult decision to lay off a number of employees across Magic Leap,\u201d noting the \u201cchanges will occur at every level of our company, from [Abovitz\u2019s] direct reports to factory employees,\u201d as access to investment capital has dwindled during the <a href=\"https:\/\/virtualrealityobserver.com\/covid-19-quarantined-workers-turn-to-vr\/\">current COVID-19 pandemic<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Collaborate or Collapse<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" data-src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1024x530.jpg\" alt=\"AR or Augmented reality potential application in the work place\" class=\"wp-image-619 lazyload\" data-srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1024x530.jpg 1024w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-300x155.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-768x397.jpg 768w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1536x794.jpg 1536w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/530;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1024x530.jpg\" alt=\"AR or Augmented reality potential application in the work place\" class=\"wp-image-619\" srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1024x530.jpg 1024w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-300x155.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-768x397.jpg 768w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1-1536x794.jpg 1536w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_industrial-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>A potential industrial application of Augmented Reality. (Image: Magic Leap)<\/figcaption><\/figure>\n\n\n\n<p>Magic Leap\u2019s official announcement points to the current COVID-19 pandemic as the main obstacle to continued investment capital being available, while also suggesting the consumer market for Augmented Reality isn\u2019t where it should be. That, however, is debatable. COVID-19 has radically changed our approach to remote work and many companies are managing to capitalize on this new market of telecommuters. In fact, Magic Leap is attempting to join them with its <a href=\"https:\/\/www.magicleap.com\/en-us\/news\/product-updates\/accelerating-remote-work-introducing-the-new-magic-leap-collaboration\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\">Magic Leap Collaboration Package<\/a>, a 45-day trial of four Magic Leap 1 devices priced at $5000.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" data-src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1024x566.jpg\" alt=\"AR could revolutionize the health care industry.\" class=\"wp-image-620 lazyload\" data-srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1024x566.jpg 1024w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-300x166.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-768x424.jpg 768w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1536x848.jpg 1536w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1.jpg 2048w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/566;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1024x566.jpg\" alt=\"AR could revolutionize the health care industry.\" class=\"wp-image-620\" srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1024x566.jpg 1024w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-300x166.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-768x424.jpg 768w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1-1536x848.jpg 1536w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2020\/04\/mleap_healthcare-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><figcaption>In the wake of COVID-19, AR could quickly revolutionize the health care industry. (Image: Magic Leap)<\/figcaption><\/figure>\n\n\n\n<p>Apparently now looking at a partnership with a major health-care company, Magic Leap could bring its existing tech into health-care and industrial enterprise areas. The forthcoming <a rel=\"nofollow noopener noreferrer\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/venturebeat.com\/2018\/08\/08\/magic-leap-one-testers-knock-fit-and-field-of-view-say-ml2-is-coming\/\" target=\"_blank\">Magic Leap 2<\/a> has already been described as an enterprise offering and not the consumer-aimed release its predecessor was. Now that the company has restructured with a leaner, meaner focus of energies on enterprise solutions, Magic Leap now must maintain and actually deliver on the huge promise it once showed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a move deemed not at all surprising to many industry pundits, Magic Leap, who led the charge to bring<\/p>\n","protected":false},"author":8,"featured_media":614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6],"tags":[43,49,88],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology","tag-ar","tag-augmented-reality","tag-magic-leap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Uncertain Future of Magic Leap - Virtual Reality (VR) News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualrealityobserver.com\/the-uncertain-future-of-magic-leap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Uncertain Future of Magic Leap - 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