{"id":322,"date":"2017-04-06T03:35:28","date_gmt":"2017-04-06T03:35:28","guid":{"rendered":"https:\/\/vrobserver.wpengine.com\/?p=322"},"modified":"2019-04-03T03:38:22","modified_gmt":"2019-04-03T03:38:22","slug":"new-vr-ad-service-keeping-its-eyes-on-gamers","status":"publish","type":"post","link":"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/","title":{"rendered":"NEW VR AD SERVICE KEEPING IT\u2019S EYES ON GAMERS"},"content":{"rendered":"\n<p>At their event last month, HTC launched a VR ad service program to grant access to developers into games hosted on Viveport, HTC\u2019s digital distribution platform. At the center of what some call a controversy is in-gaming advertisement, a necessary evil some people suggest to funding. While the VR Ad Service is an opt-in program, &nbsp;it can provide \u201cmore effective impressions,\u201d and \u201ctrack whether the users have viewed them [advertisements] or have turned away their gaze.\u201d This is where the program gets interesting. HTC is counting on the ads seen in an immersive VR environment to be much more effective than ever before thanks to their new VR Ad Service.<\/p>\n\n\n\n<p><a href=\"http:\/\/bit.ly\/2oFwgNA\">http:\/\/bit.ly\/2oFwgNA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At their event last month, HTC launched a VR ad service program to grant access to developers into games hosted<\/p>\n","protected":false},"author":5,"featured_media":323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[11,21,61],"class_list":["post-322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digest","category-news","tag-immersive-experience","tag-vr-games","tag-vr-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEW VR AD SERVICE KEEPING IT\u2019S EYES ON GAMERS - Virtual Reality (VR) News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW VR AD SERVICE KEEPING IT\u2019S EYES ON GAMERS - Virtual Reality (VR) News\" \/>\n<meta property=\"og:description\" content=\"At their event last month, HTC launched a VR ad service program to grant access to developers into games hosted\" \/>\n<meta property=\"og:url\" content=\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\" \/>\n<meta property=\"og:site_name\" content=\"Virtual Reality (VR) News\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-06T03:35:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-03T03:38:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2019\/04\/vr-ad-service-htc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hiep\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hiep\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\"},\"author\":{\"name\":\"Hiep\",\"@id\":\"https:\/\/virtualrealityobserver.com\/#\/schema\/person\/53a4569f5e7634b0c066d1b407487ae6\"},\"headline\":\"NEW VR AD SERVICE KEEPING IT\u2019S EYES ON GAMERS\",\"datePublished\":\"2017-04-06T03:35:28+00:00\",\"dateModified\":\"2019-04-03T03:38:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\"},\"wordCount\":126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/virtualrealityobserver.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2019\/04\/vr-ad-service-htc.jpg\",\"keywords\":[\"Immersive Experience\",\"VR games\",\"VR News\"],\"articleSection\":[\"DIGEST\",\"NEWS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\",\"url\":\"https:\/\/virtualrealityobserver.com\/new-vr-ad-service-keeping-its-eyes-on-gamers\/\",\"name\":\"NEW VR AD SERVICE KEEPING IT\u2019S EYES ON GAMERS - 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