{"id":1176,"date":"2022-05-17T11:11:09","date_gmt":"2022-05-17T19:11:09","guid":{"rendered":"https:\/\/virtualrealityobserver.com\/?p=1176"},"modified":"2022-05-17T11:11:11","modified_gmt":"2022-05-17T19:11:11","slug":"meta-opens-retail-store","status":"publish","type":"post","link":"https:\/\/virtualrealityobserver.com\/meta-opens-retail-store\/","title":{"rendered":"Meta Opens Retail Store"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience.jpg\" alt=\"Visitor of a Meta retail store enjoying a Quest 2\" class=\"wp-image-1177 lazyload\" width=\"572\" height=\"348\" data-srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience.jpg 800w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience-300x183.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience-768x468.jpg 768w\" data-sizes=\"(max-width: 572px) 100vw, 572px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 572px; --smush-placeholder-aspect-ratio: 572\/348;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience.jpg\" alt=\"Visitor of a Meta retail store enjoying a Quest 2\" class=\"wp-image-1177\" width=\"572\" height=\"348\" srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience.jpg 800w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience-300x183.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_experience-768x468.jpg 768w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/noscript><figcaption>Visitors to the Meta retail store can immerse themselves in VR via Quest 2. [Image: Meta]<\/figcaption><\/figure><\/div>\n\n\n\n<p>A 1,550 square foot retail space in Burlingame, California has been converted into the first-ever Meta brick-and-mortar retail store as the VR giant aims to bring more people closer to active VR use. <a href=\"https:\/\/www.nbcbayarea.com\/news\/local\/facebook-parent-meta-opens-first-physical-retail-store-in-burlingame\/2885424\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta opened the store May 9th<\/a> on its campus to showcase a range of VR headsets, its Ray-Ban collaboration smart glasses, and the Meta Portal video conferencing device.<\/p>\n\n\n\n<p>Shoppers can experience VR gaming, advanced video calling, and AR via interactive on-site demonstrations of Quest 2, Meta Portal, and Ray-Ban Stories glasses. A gaming area lets visitors test out Beat Saber, GOLF+, Real VR Fishing, and Supernatural surrounded by a wall-to-wall curved LED screen, presumably there so friends can watch you reel in a big one or sink a perfect eagle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta\u2019s Ambitions on Display<\/h2>\n\n\n\n<p>As with most of the company formerly known as Facebook\u2019s endeavors, the Meta store is also a data collection tool. \u201cHaving the store in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development,\u201d said Head of Meta Store, <a href=\"https:\/\/about.fb.com\/news\/2022\/04\/meta-retail-store\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Martin Gilliard.<\/a> \u201cWhat we learn here will help define our future retail strategy.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store.jpg\" alt=\"The newly opened Meta store showcases and sells a range of Meta hardware\" class=\"wp-image-1179 lazyload\" width=\"603\" height=\"340\" data-srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store.jpg 800w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store-300x169.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store-768x432.jpg 768w\" data-sizes=\"(max-width: 603px) 100vw, 603px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 603px; --smush-placeholder-aspect-ratio: 603\/340;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store.jpg\" alt=\"The newly opened Meta store showcases and sells a range of Meta hardware\" class=\"wp-image-1179\" width=\"603\" height=\"340\" srcset=\"https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store.jpg 800w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store-300x169.jpg 300w, https:\/\/virtualrealityobserver.com\/wp-content\/uploads\/2022\/05\/vro_metastore_store-768x432.jpg 768w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><\/noscript><figcaption>The newly opened Meta store showcases and sells a range of Meta hardware. [Image: Meta]<\/figcaption><\/figure><\/div>\n\n\n\n<p>Gilliard outlined the basis for the store\u2019s existence, pointing to the eventual arrival of the metaverse and the confusion around its as-yet theoretical existence. \u201cThe Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future. We\u2019re not selling the metaverse in our store, but hopefully, people will come in and walk out knowing a little bit more about how our products will help connect them to it.\u201d<\/p>\n\n\n\n<p>Whether the appearance of the Burlingame store will lead to a swath of Meta retail outlets across the USA or even worldwide, remains to be seen. Considering the store exists on Meta\u2019s property and not amidst a regular retail environment suggests Meta is a long way from mimicking the ubiquity of, say, the Apple Store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 1,550 square foot retail space in Burlingame, California has been converted into the first-ever Meta brick-and-mortar retail store as<\/p>\n","protected":false},"author":8,"featured_media":1181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,6,2],"tags":[109,120,125],"class_list":["post-1176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-technology","category-vr-guide","tag-meta","tag-meta-quest-2","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta Opens Retail Store - Virtual Reality (VR) News<\/title>\n<meta name=\"description\" content=\"A 1,550 square foot retail space in Burlingame, California has been converted into the first-ever Meta brick-and-mortar retail store\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/virtualrealityobserver.com\/meta-opens-retail-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta Opens Retail Store - 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