Recent research reports women are more at risk than men of experiencing motion sickness, a.k.a., VR sickness, after only a short period of VR headset use. With deals flooding consumers’ emails this holiday season, this research surfaces at a critical time for retailers to move their products. Fortunately, the industry has long been aware of VR sickness and continues to press toward comfort and stability in developing their products. Many VR headset companies employ a comfort rating system for games and apps to help users understand levels of risk involved with different types of movements. Oculus goes so far as to recommend periodic rests from active engagement with virtual reality activities. The gender difference reported by recent research on virtual reality seems consistent with other types of motions sickness, but may pose greater problems as virtual reality expands beyond gaming and sports into other industries such as the workplace.
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