One and done has often been the mantra of virtual reality hype. Some experts believe that virtual reality has failed to live up to its promises in terms of experience, so they continue to look for ways to improve user intention. To this end, three main factors that could lead to a better future for VR have been identified. To create lasting impression and gain long term VR commitment, companies should simplify user experience (UX) and make the immersive experiences more intuitive. Other factors include creating great content within the constraints of the medium and building experiences that are uniquely possible in virtual reality.
What will it take to make VR stick?
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