Virtual and Augmented Reality (VR/AR) gained a lot of traction in 2016. But depending on what studies you read, upwards of 60% of those polled did not know about VR and AR. We believe that 2017 will be the year that we see this number decrease significantly. 2017 will be the year where these mediums become mainstream and VR/AR will become ubiquitous in consumers everyday lives.
Companies know this as well. Existing companies are ramping up in anticipation of this surge, and new companies are launching every day. Approximately 300 VR/AR companies are entering the industry every month. I think we are going to see this number increase over time as well. These companies are covering the spectrum from solution providers, hardware, software and content creators. There is a tremendous amount of activity and change occurring every day. It is the Wild West, and it is hard for companies to keep up with their peers, partners, and potential customers.
A simple Google search yields an unwieldy, and often irrelevant set of search results. Companies are going to want, and need a better way to find what they are looking for. Wasting time searching for a supplier is opening the door to a missed opportunity.
The VR/AR Association (VRARA) has a solution for this; theDirectory. Launching on January 4th, 2017 theDirectory is the most comprehensive database of solution providers in VR and AR, globally. Members of VRARA get access to this database allowing them to quickly and easily find solution providers or partners based on categories, qualifications, geography and more.
“The launch of theDirectory helps fulfill our mission at the VR/AR Association of making it easier to connect, grow and gain knowledge in the VR and AR ecosystem at global scale,” said Nathan Pettyjohn, Founder & President of the VR/AR Association.
The VR/AR Association (VRARA) is the global industry association for Virtual Reality, Augmented Reality, and Mixed Reality, connecting leading solution providers with brands and customers. VRARA goals are to accelerate growth, foster research and education, and help develop industry standards, connect member organizations and promotes the services of member companies.
Currently, theDirectory has over 1,000 companies in the system that are searchable by company name, category, location, and comprehensive search tags. For example, if you’re a company looking to solve a 360 audio software stitching challenge, as a member of VRARA, you go to thedirectory.thevrara.com and search “360 audio”, and you’ll see a list of several companies globally sorted by category and city. You’ll see their contact information and other important information on the company, making it easy to evaluate and get in contact.
As the VR/AR industry grows so too will theDirectory. The VR/AR Association has a dedicated team working daily to update and maintain the database.
“With nearly 300 new companies per month entering the VR and AR ecosystem over the last year, it has become a major challenge for brands and companies to know who is in the ecosystem, where they are located, and what they do, said Kris Kolo, Global Executive Director of the VRARA. “Our team at VRARA will be working everyday to build upon theDirectory to help connect our members at a global scale.”
VR Observer is excited about the possibilities of theDirectory and what it will mean for the VR/AR ecosystem.
Companies wanting to make sure they’re included in theDirectory can submit their information for validation here: thedirectory.thevrara.com
by: Craig Stanland