What happens if, in the future, people become inextricably integrated into augmented reality? What if new devices are integrated directly into their eyes, which can’t be removable at home? What happens if we continually see advertisements, offers, spotted signs and animations? What if our whole life becomes a monotonous video game?
“Hyper-Reality (total runtime approx 6 minutes) is a concept film by Keiichi Matsuda. It presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media.”