Happy Friday! The beauty of any emerging technology is the ample amount of news devoted to it. In the world of VR technology alone, dozens of news stories break every…
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Leading the way in interactive advertising is Cathay Pacific, which released its first 360-degree ad over the July 4th weekend. Powered by OmniVirt, a VR and 360-degree ad agency, the…
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A kind of Fantastic Voyage is taking place at the University of Arkansas at Little Rock, where scientists have created a virtual reality tool, “Anatomical Eyes,” to travel inside the human…
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Apple’s CEO Tim Cook has stated more than once his “bullish stance” on augmented reality, equating AR as an idea “as big as iPhone.” Now the company seems to be…
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Demonstrated at Cannes Lions Health program, Time Inc.’s new non-linear VR meditation tool, Lumen, intends to improve wellness and mindfulness. Lumen is the result of a collaboration with Stanford University…
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Two companies with a desire to enhance music experience in social VR have partnered to bring livestream concerts in virtual reality for the first time in history. Endless Riff and…
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On June 12, 2017, IMAX opened the new IMAX VR Centre at AMC Kips Bay 15 in New York City, marking only the second IMAX VR launch worldwide. New Yorkers…
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Working on a new prototype called “Mask,” MindMaze is developing enhanced facial-tracking capabilities to personalize VR experiences, just in time for the 2017 holiday season. Using advanced machine learning, the…
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For those of you not familiar with CB Insights, here is an introduction for you. From CrunchBase: CB Insights, previously known as ChubbyBrain, is your personalized gateway to smarter, faster,…
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VR Observer was fortunate enough to sit down with Mark Miles, founder and CEO of Rendermedia, a leading UK VR agency. Mark is a pioneer of VR technology and over…
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