While millions are wildly at play with the latest app sensation “Pokémon Go,” tech industry leaders are scratching their heads wondering how augmented reality was able to surpass virtual reality into the mainstream so quickly. Pokémon Go uses a smartphone’s GPS to map a player’s real-world surroundings and its camera to superimpose a Pokémon character “moving” around with the player in the real world. According to industry research, the app has been downloaded over 7.5 million times in a little over a week, during which time players have shared their images of Pokémon appearing in all sorts of places. How this AR experience affects the AR/VR industry is uncertain. However, experts agree that Pokémon Go has definitely put augmented reality on the public’s map for good.
‘Pokémon Go’ Craze launches augmented reality into the mainstream
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