The thread of technology as a driving force behind marketing innovation is being pulled now through the exciting and rapidly evolving platforms of augmented and virtual reality. While industries like travel, real estate, and film are paving the way for customers to deeply engage themselves with products and services, the impact of AR/VR and 360-degree video on future online marketing looks to be far more reaching. By using virtual reality, marketers will be able to create immersive experiences that connect consumers on a higher emotionally level than current online marketing strategies achieve. Audiences can be transported to any place or situation that marketing strategists can imagine, thus opening the door for greater opportunities to increase brand awareness, connection, and commitment. While VR needs further development as a channel, marketing strategies can benefit now by incorporating VR and 360 video as part of its core content mix.