By: Steve Dabal, Founder & Creative Director of The Family
Tell us a little bit about yourself. What is your background? Is it your first business?
My name is Steve Dabal, I’m the Founder & Creative Director of a multi-media company called The Family (www.thefamily.tv). Our most recent VR project being an art installation, Ricerca.
I have a film/vfx background and during my last semester at Art Center College of Design I started to study virtual reality with a neurologist. The empathy/perception power VR has on brain is undeniable. It caused me to completely shift career directions and start The Family Collective LLC.
Write 2-3 sentences about your business. What problem is your business trying to solve?
We’re a multi-media collective of artists who care. All of us are recent multidisciplinary film graduates with an eye for style and a heart for genuine story. We want to make the world a better place, one story at a time by “making cool shit that matters.”
What are your business growth plans?
We are looking to grow our virtual reality projects from entertainment content to physical experiences. We believe virtual reality with a physical component has been the most powerful. Traveling road shows or exhibits have been extremely memorable for us. I like to hope VR has the potential to mirror theater in this way, depending on the content of course.
What industry do you think will be most impacted by VR? Education, HealthCare?
By Lindsey Townley, VR Coordinator of The Family and Media Technologist at Universal Pictures.
The industries that I see Virtual Reality being appropriate for are real estate and education. Ever been on rad pad (apartment shopping app) and wished that their photos were better or – even more- that you could just BE there to see it without having to jump in your car to actually get there? Integration of Interactive 360 panorama virtual tours will be an incredible asset to real estate that people have been waiting for for a while. Education and VR is a no-brainer. Its isolating so you are able to focus, and everyone learns best through hands on experience.
Will VR unite or divide the world?
VR is just a new medium, just like IMAX or the Mobile Device. I don’t think VR’s disruption of the world will be any grander than either of those mediums.
What will your children be able to experience with VR that is currently not possible?
Our children will be able to experience the world as it was in our time – before irreversible environmental collapse and mass species extinction. 360 photographs finally allow people to “take a picture with their eyes” to save and archive moments just as they were when we experienced them. This will be an educational experience hopefully to encourage the best habits in earth’s future inhabitants.