By: Detlef La Grand, Founder of VRmaster
Tell us a little bit about yourself. What is your background? Is it your first business?
I’m a concept developer and have a background in innovation management (M.Sc.) and Industrial Design. I’m passionate about the important role the internet plays in our daily lives and I want to connect the real world to the digital one and visa versa. As an entrepreneur, I’m always looking to new ways to create digital tools and experiences to improve our daily lives. My former startup Swaip was a content curation platform, integrated with social media.
Now I’ve been to Mars, I stood on top of the Eiffel Tower and I believe I can fly in Virtual Reality.
Write 2-3 sentences about your business. What problem is your business trying to solve?
VR has always shown promise and is indeed a hot topic at the moment. The most problematic issues for content creators wishing to engage VR has been;
“How do I create and distribute my content in a safe scalable on-brand way?”
“How exactly can a brand, educational institution or creative engage in a meaningful way with VR?”
“How do we ensure that the VR content we create is available on all different platforms and devices?”
VRmaster challenges all this and makes virtual reality easy and affordable for businesses.
What are your business growth plans?
VRmaster wants to become the No1 VR platform for businesses. We want to be as easy to use as WordPress and become as big as Vimeo.
We provide an universal B2B web service to publish VR content and to distribute interactive VR tours, so visitors can explore any place or situation in VR, no download needed. VR tours can be easily created and published to any VR device, smartphone, tablet, desktop and be part of your website instantly. In-VR analytics make it possible to analyze behaviour, track reach and interaction, and follow your ROI.
. What excites you the most about the possibilities of VR? In terms of transformative technologies where do you see VR on the spectrum? Fire, the wheel, the automobile, phones, airplanes etc.
“For the first time in history it’s possible to capture a 3-dimensional experience and relive it.” Kevin Spacey.
So now it’s possible to time travel and step into history or future as if you are there. Or you can ad teleport around the globe and visit inaccessible, dangerous or exciting places from a save environment as if you were an ant, bird of giant. And anyone can do that, whenever they want, just using their smartphone and a cardboard box. This is more than just a new medium. This is a new way of learning, feeling and belonging.
What industry do you think will be most impacted by VR? Education, HealthCare?
In the near future any company will use VR to show their portfolio, give a VR tour around the factory, designing buildings, provide virtual citytrips and trainings etc. So VR will disrupt many businesses in an unprecedented way. I don’t know where it will go to. But I’m most fascinated about VR and how it’s changes the way we learn.
Will VR unite or divide the world?
If you can be anywhere, wherever you are, you can be there where you want to be, together with others. So it can unite the world as time and distance are less relevant. But can you get lost in VR?
What will your children be able to experience with VR that is currently not possible?
The first mobile phones were huge and heavy, with low battery live and you could only have a phone call. And look at the computers we call smartphones. We are at the dawn of VR and the techniques to create a virtual or even mixed reality will be like contact lenses or even smaller. So my children will experience a world where avatars interact with real-live persons without knowing who is who.