By: Dejan Gajsek, Growth & Marketing of Viar360
Tell us a little bit about yourself. What is your background? Is it your first business?
I love growth and solving people problems. A startup company needed some help to get their name out there which was a quite a tough deal, especially having no marketing budget and being from Slovenia.
However, VR is a hot trend and I thoroughly researched what is happening and started delving into VR storytelling. THe company moved from Europe to Seattle, where there is a bigger market. This is my first startup however I’ve done a couple of freelance marketing gigs before that.
Write 2-3 sentences about your business. What problem is your business trying to solve?
Our product, Viar360 is a Cinematic VR Storytelling platform which makes it super easy to turn 360˚/VR content into an interactive experience. There’s no requirement for coding at all and you can make a good VR story in matter of hours instead of days (or the need to hire an external dev help.). We also provide analytics for each story and host the content on our servers. Viar360 is a web-based and device agnostic software.
The problem that we are solving is a content creation. There’s not enough good content out there and our product makes it easy to create a wonderful experience.
What are your business growth plans?
We are catering small studios and freelancers in the first phase. With customization and added galleries, templates and white-labelling options we are going after marketing/advertising agencies in the second phase.
. What excites you the most about the possibilities of VR? In terms of transformative technologies where do you see VR on the spectrum? Fire, the wheel, the automobile, phones, airplanes etc.
There are a couple of exciting opportunities, Personally I love the storytelling aspect since VR is breaking a lot of rules that were set in stone in the traditional media. The 4th wall goes away and the whole cinematography and one frame goes away either. This means a viewer has much more freedom and potentially get engaged much more than with regular passive viewing experience. The second thing that is equally exciting is education. Right now we are bombarded with distractions – getting kids, students and adults into an immersive environment where they can learn, test and experiment without the location, monetary restrictions or even dangerous tests (chemical reactions etc..) is a wonderful idea. The third thing I’m excited about is the transition to AR. AR is more welcoming for mass adoption and I think when we learn much more in VR that transition is going to happen very quickly.
What industry do you think will be most impacted by VR? Education, HealthCare?
Education for sure for reasons I’ve mentioned in the previous questions. I also think training simulations such as in surgery and military will prevent quite a lot of unnecessary mistakes. Some time ago I wrote about different VR applications that are already in use. You can read it here.
Will VR unite or divide the world?
Honestly I think both. There is always going to be a subset of people who would escape into a digital world because it can be much more manageable than the real one. However in the long run it can bring people together for example connecting people who are in a long-distance relationship, or show the reality of the consequences on the other side of the world.
What will your children be able to experience with VR that is currently not possible?
I’m sure they will be able to have a complete immersive experience without the current stitching anomalies and streaming issues. I assume that home-schooling will be more prevalent and accessible with the development of education programs. However I’m a bit concerned too, that they will embrace the VR world too fast and too quickly and lose interest in camping trips.