In the heart of China’s “Silicon Valley,” HTC has initiated its plan to open hundreds of Vive VR Cafes across the country in 2016 and 2017. The Vive VR Cafes, according to HTC China’s Vive President Alvin Wang Graylin, resemble an Internet cafe converted to virtual reality, with its function and feel more like an “arcade and social space.” This marks yet another strategy in HTC’s arsenal to break into China’s market for virtual reality headsets and software. Last year, HTC formed a partnership with China’s leading gaming software provider, Shunwang. As result of this and other investment strategies, the market for virtual reality technology in China is expected to grow upwards of $8.5 billion in the next four years, according to a Bloomberg report.
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